[Spotlight] Nicotine-free generations: a bold policy for public health

Nicotine use remains the leading preventable cause of death and disability worldwide. While the popularity of non-combustible nicotine products such as e-cigarettes and pouches has surged in recent years, growing evidence highlights their detrimental effects. Although non-combustible products such as electronic cigarettes might aid adults who smoke, their overall benefits and harms remain uncertain, and they do not address the core issue: nicotine use disorder. Across the USA and around the globe, a growing proportion of younger generations acquire a nicotine addiction by vaping, and many of them are unaware of the long-term associated risks.