[Articles] Oral nicotine pouch use in Great Britain: a repeat cross-sectional study, 2020–25

Nicotine pouch use has risen in Great Britain, primarily driven by sharp increases among young people, especially young men. Most users also smoked or vaped, and a growing proportion of smokers used pouches in attempts to quit smoking. These findings underscore the importance of implementing age-of-sale legislation for nicotine pouches and conducting research on their effectiveness for smoking cessation.